Inserted in this campaign, there was the conception and the elaboration of a promotional video - Portuguese Stone - which focuses not only the characteristics and the diversity of the Portuguese Natural Stone, as well as the different applications and its integration in the architecture and portuguese culture. The technical development and the production capacity of the sector are also illustrated in the video.

In order to anticipate the launch of the video, there were produced 3 short viral spots entitled Identity of the Portuguese Stone, Technology and Transformation and Works of Excellence, which deserved close attention and aroused curiosity for the end result - the video Portuguese Stone - which was presented to the public during the International Conference.