Portuguese Stone - The Natural Path, a project of International promotion of the Natural Stone Sector.

Through the presence in international markets, it implements a communication campaign that promotes the values and competences of the Sector, aggregated to an International event on national soil.

The initiative comprises the execution of the following activities and their results:

ACTIVITIES	MAIN RESULTS
Aggregated Participation of the Competences in Events	Promotion of the sector in the international markets; Identification of the main international events.
Direct Contact in International Markets	Preparation of a promotional agenda of the project and its objective; Implementation of a promotional action aimed at both distributors and prescribers, and at other selected audiences.
International Strategic Benchmarking and of International Innovation	Development of a study of international strategic benchmarking and international innovation.
Dissemination of Markets' Information	Better preparation of the sector to address international markets; Creation of a commercial database with more than 40.000 contacts; Increasement of the sector's exports over the next 2 years.
Promotional Campaigns in Events and International Publications	Implementation of 8 publications in specialized magazines; Hiring of 8 advertising spaces and the implementation of 4 publishing reports; Ensure a presence on the digital networks; Communication which will reach more than 100 countries.
Promotional Action with International Prescribers	Implementation of 4 Promotional Campaigns, in a total of 24 International Prescribers
International Conference	Development of technical days to reinforce the image in strategic terms of the sector's importance at European and World level.